Case Study
Enduring elegance, measurable success
Lotte New York Palace
The Situation
As one of New York’s most recognized five-star hotels, Lotte New York Palace sought to deepen guest loyalty and strengthen resilience amid changing market conditions. The goal was to provide meaningful rewards that complemented the hotel’s prestigious image while driving repeat stays and direct bookings. Rather than relying on traditional marketing campaigns, the Palace leveraged The Guestbook’s cash back rewards to enhance its existing Inner Circle program. This approach resonated strongly with the property’s luxury clientele, who appreciate tangible value paired with the hotel’s hallmark service excellence.
The Results
$14,500+
16.14
57%
$742
6%
Over nearly a decade of partnership, the collaboration between The Guestbook and Lotte New York Palace continues to deliver exceptional outcomes. In 2024, the property generated over $14M in total net room revenue, and is on pace to exceed that in 2025. The average daily rate (ADR) rose from $722 to $742, highlighting strong pricing power and guest demand. Guest engagement remains outstanding, with 74% of reservations enrolled in The Guestbook program and repeat visitation exceeding 35%. With costs representing just 6% of total revenue, the program achieved a remarkable 16.14X revenue-to-cost multiple, demonstrating both scalability and sustained profitability. These results affirm The Guestbook’s ability to drive high-value direct bookings and strengthen guest retention, even through varying economic conditions. The enduring partnership between The Guestbook and Lotte New York Palace exemplifies how trust, innovation, and alignment can fuel long-term success. By providing guests with rewarding incentives that complement a luxury experience, the Palace has cultivated loyalty, repeat business, and brand resilience. As the collaboration continues into its ninth year, The Guestbook remains a trusted ally in helping Lotte New York Palace deliver both exceptional guest experiences and exceptional financial results, a true testament to loyalty that lasts.
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