Case Study
Driving revenue with targeted offers
The Slate
The Slate Phuket is a luxury design-forward resort in Thailand known for its industrial chic aesthetic and lush tropical setting. The property sought to grow its direct bookings while tapping into a strong international traveler base. With a focus on performance marketing, The Slate partnered with The Guestbook to drive more conversions and optimize value from U.S. travelers, a key demographic of the hotel’s clientele.
The Situation
To increase direct bookings and guest engagement, The Slate implemented The Guestbook’s Email Capture Plugin on its homepage and introduced a compelling Member Deal offering an exclusive discount for The Guestbook members. This initiative aimed to capture high-intent users, drive enrollments, and convert them into loyal bookers while leveraging The Guestbook’s U.S.-centric reach.
The Results
2,070
$899,705 USD
66%
2,755
$326.57 USD
10.89X
The collaboration generated significant returns. The Slate drove $899,705 in room revenue from over 2,755 booked room nights, with an average daily rate of $326.57. The program achieved a 10.89X Revenue-to-Cost Multiple, with only 9% of the total revenue spent on program costs. Guest engagement was strong, with over 60% of bookers enrolling in the program when visiting the website or booking engine, resulting in 2,070 new Guestbook enrollments. Nearly half of all guests during this period originated from the United States, confirming the strategic alignment between the resort’s goals and Guestbook’s audience reach.
"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services. This partnership also further supports our mission to deliver added value and personalized service to our growing global guest base, particularly as we see significant growth in the U.S. market.”
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