Case Study
Breaking free from otas
El Conquistador Resort
In May 2025, the resort partnered with The Guestbook to capture more direct bookings, build guest loyalty, and strengthen profitability. In just four months, the results have been nothing short of transformational.
The Situation
El Conquistador wanted to reduce OTA dependence and retain more revenue from every booking. By joining The Guestbook network, the resort leveraged a proven loyalty platform that rewards guests for booking direct, creating a compelling alternative to third-party channels.
The Results
1.01M
2.57 Nights
262%
2,750
51.5%
$367
12.6X
Within four months, El Conquistador experienced a dramatic shift away from OTA bookings. Guests responded to the value of direct booking incentives, leading to higher profitability and stronger contribution margins. With more than half of reservations enrolling in The Guestbook, the resort also laid the foundation for sustained guest loyalty and repeat business. By partnering with The Guestbook, El Conquistador Resort has transformed its distribution mix, generating over $1M in incremental room revenue in its first four months. With direct bookings rising, OTA reliance shrinking, and loyalty engagement accelerating, the resort is proving that The Guestbook is a powerful growth partner for luxury hospitality.
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